About Us


We are a team of business executives who are passionate about helping our clients confidently hire and retain the right leaders for their organization.

We are backed by deep industry experience and specialized sector knowledge. We are driven by the power of data insights to help clients hire objectively and effectively.

We have a range of specialized sector knowledge and proven success securing talent in numerous disciplines and industries, including:

  • Supply Chain Management
  • Finance/Accounting
  • Sales/Marketing
  • Operations Management
  • Human Resources
  • Information Technology
  • Engineering
  • Customer Service
  • Call Centre Operations
  • Health Care


Casey Huebsch: President and Managing Partner 

As President and Managing Partner of South End Partners, Casey brings extensive experience in Human Resources, Operations, Finance and Sales after holding several senior executive roles over his 20 year career.  

Casey has successfully built Greenfield companies and managed international multi-location CPG & Tech based organizations. He has specialized expertise in talent acquisition, people development, training, and has developed several high performing teams throughout his career.

In addition, he has a thorough knowledge of Sales, Operations and Supply Chain Management. Casey holds a BCom in Economics from the University of Guelph, is a Certified LEAN Green Belt, Certified Predictive Index Analyst, Certified Disc Analyst, Certified EQ Practitioner and has completed extensive executive management training courses.

John Howard: Vice President and Partner  

John has spent his career focusing on helping those around him meet their full potential through his passion for coaching, leadership and sharing his deep business acumen for operations, manufacturing and sales.

John has had a successful career leading and developing both sales operations and manufacturing facilities.  He has overseen a broad range of functions including: sales, operations, HR, talent development and manufacturing management.

John is a certified Predictive Index analyst, Certified LEAN Green Belt and knows that no two people are alike. His passion for people, self-awareness and experience allow him to customize his HR/coaching approach.  You will find John reading about latest business trends in his free time when he is not giving back to his community.

Noah Koffman: Account Manager

If you love what you do, you will never work a day in your life.

I have a passion for helping people find their dream careers, ones where they can fulfill their true potential and get excited to go to work every day.

With a strong academic and athletic background, I have worked hard to be leader, a career coach and strive to do what’s right instead of what it is easy.  I pride myself on being honest and direct, even during tough conversations. I always give my clients 110%.

When I am not working, I am a baseball player, coach and am always looking for ways to improve my self-awareness and leadership skills.  I am a certified Predictive Index analyst that helps others unlock their potential.

Reach out to me if you want to learn more about how South End Partners uses a proprietary behavioural assessment to help our clients hire more confidently – and hire people who get excited to come work for them each and every day.